Marketing & Communications
We will drive further growth of the ANA Trading Group by strengthening Group-wide marketing capabilities and external communications that contribute to greater corporate value.
To drive the sustainable growth of the ANA Trading Group, we strengthen marketing, promotion, merchandising (MD), and digital transformation (DX) across all Group functions, including our B2C businesses. We are also committed to enhancing corporate value through strategic external communications.
Business Activities

Strategic Marketing & Promotion Planning
We aim to contribute to the sustainable growth of Group companies by planning Group-wide marketing strategies and implementing related measures. In collaboration with each business, we plan and implement marketing, advertising and sales promotion initiatives to support practical operations performed by each business and company and to improve Group-wide corporate value.

Digital Transformation (DX) Strategy
We contribute to sustainable growth of the Group’s businesses by driving DX from the customer’s perspective and creating innovation. In particular, we support the retail businesses in developing strategies and frameworks, reforming business processes, developing tools, and cultivating digital talent in order to launch and promote data-driven marketing and retail DX.

Group-wide Product Discovery & Development
We will drive the growth of the group by nurturing the “ANA FINDS” brand, executing sales and product strategies, and planning and managing cross-group product pioneering and development.

Group Public Relations (PR) Strategy
While planning and pursuing the ANA Trading Group’s public relations strategies, we will work on enhancing external communications that contribute to greater corporate value.

