ALL NIPPON AIRWAYS TRADING CO., LTD.
ALL NIPPON AIRWAYS TRADING CO., LTD.

AD. & Media Business

AD. & Media Business AD. & Media Business

Creating new value with ANA

The AD. & Media Business oversees the ad business, the digital marketing business, and in-flight program production business. We propose and provide advertisements and various other media services.

Ad business

Solutions proposals for advertisers

We propose various solutions to advertisers (businesses, municipalities) with a focus on “Tsubasa no Okoku” and other ANA media.
We assess advertiser needs in relation to our in-flight magazine, in-flight programming, outdoor advertisements, and other advertising slots along air travel routes, and propose strategies for communicating with airline passengers.
We will continue to develop and expand digital products in order to provide highly original solutions unique to the ANA Group.

<Main media used>

ANA media

  • In-flight magazines:Tsubasa-no-Okoku, Wingspan, ANA Sky Shop
  • Mileage club magazine: ana-logue
  • Lounge:Innovative Voice
  • In-flight media:Innovative Minds, Sky Channel CM

Other Media

Illuminated panels in airports, event space displays, media for the ground transport phase of passenger flow

ANA media

Digital Marketing Business

Propose and manage digital ads for advertisers

Providing one-stop services from planning and proposals to distribution and reporting for digital ads placed with ANA and ANA Group companies. We propose and implement digital ads in collaboration with ANA Group company A-CROSS.

Main media offered

  • Yahoo!, Google, Facebook, LINE, and other online media

In-flight program production business

Procurement of content and plan configuration/production

We oversee the procurement, planning, and production of the movies, short programs, music, and other content provided in-flight via passenger seats and Wi-Fi services, and also produce guides and other printed matter used to introduce in-flight services. We plan and produce programs unique to ANA, special programs along with seasonal themes with highly original content allowing passengers to enjoy their flight time in a more meaningful way.

Business Activities

  • Solutions sales (proposal-based sales mainly centered on advertisements)
  • ANA media development and management
  • Digital ad proposals and management
  • In-flight video and audio content planning, procurement, and production, production of in-flight entertainment magazines

Group Companies

ANA CREATIVE OPERATION SERVICES CO., LTD. (A-CROSS)

ANA CREATIVE OPERATION SERVICES CO., LTD.

Operating management of ANA Group’s digital marketing businesses, including Programmatic Advertising, and advertising sales to non-group companies.

ANA CREATIVE OPERATION SERVICES CO., LTD.