In our AD. and Media business, we offer a variety of additional value of the ANA Group, and make proposals tailored to customer needs, through 3 business operations; advertising, in-flight entertainment, and mileage promotion business.
Promotion
We perform planning to production effectively and collectively using know-how accumulated through ANA promotions, with own unique ideas.
Communication
We offer a occasion for communication between users and advertisers, utilizing media including ANA' s in-flight magazine, membership journal, airports and transportation media, and websites.
Originality
We perform wide ranging service that are just like the ANA Group, such as mileage promotion business and programs exhibited on board. In the field of Ad and Media business, we always suggest "cross media" along people's movement by many kinds of media related to ANA, using the key phrase Line of flow around airports. We intend to expand the possibilities further utilizing new communication methods and touch points in the future.
3 businesses of AD. & Media Dept.
Ad business
Planning and executing sales promotion
For advertising business, we plan and execute 3 dimensional advertising and sales promotion utilizing various ANA usage scenarios inside the aircraft and at the airport through media such as the in-flight magazine "Tsubasa-no-Okoku".
We also plan and execute effective ANA promotions utilizing airport, transportation and web based media, and we propose and produce sales promotion goods related to ANA.
Main media used
<ANA media>
Tsubasa-no-Okoku, WINGSPAN, ANA SKY SHOP
ANA SKY CHANNEL
SKY VISION, SKY AUDIO
ANA AZURE
<Airport media>
Illuminated media, Event space display
We also handle a wide range of media targeting ANA flyers including media on transportation lines providing access to airports.
In-flight program/media production business
Procurement of content and plan configuration/production
We procure, plan, configure and produce contents including movies, short programs and music programs for in-flight release, and work on media such as the guide magazine introducing in-flight services. We plan and produce programs unique to ANA, special programs along with seasonal themes with highly original content allowing passengers to enjoy their flight time in a more meaningful way.
Mileage promotion business
Sales promotion
We develop sales promotions utilizing the additional value of "mileage" credits that can be accumulated not only through air travel, but also in daily life activities such as shopping. We approach members of the "ANA Mileage Club" through development and promotion of tie-up partners through whom "mileage" can be accumulated.
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Advertising agency business
(media planning and development) |
